Overview | Definition of Innovation | Approach | 1000 Goal
A definition of innovation for community and business.
“Structured change to benefit stakeholders.”
– 2thinknow Innovation Definition 2.4.
| Discussed 1.0. We posted the idea of innovation as change for the greater good in 2007, picked up in Fast Company and then-hot Technorati. in reaction to existing definitions. | Tested 2.0. We visited cities and discussed how to define social innovation, and the ‘good we do’. We published our new definition in Global Innovation Review 2007 as a “change to benefit and advance mankind or civilization”. | Case-studied 2.4. In 2010, we reviewed and condensed the definition to focus on the innovation process and economic outcomes. The succinct “structured change to benefit stakeholders.” This will be distributed in all new reports & analysis. |
Quote this. You may quote these definitions, attributed to ’2thinknow innovation definition 2.4′ (or other version) in your presentations or discussions. Or use the attributed slide above, for your convenience. We update the definition annually, if it can be improved. The point of our definition is to spark discussion and frame issues, so enjoy!
If you find useful, or improve this definition, let us know.
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