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The Big Idea
Company
Where we work
Innovation Agents
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Audition to be an Innovation Agent
Creative? Arts, design, architect background?
Have an English Literature degree that your parents told you was
a waste of time?
So are you too creative for a Corporate box?
As Daniel
Pink said in Harvard Business Review February 2004, a MFA is
the new MBA, and:
"Businesses are realizing that the only way to
differentiate their goods and services in today’s
overstocked, materially abundant marketplace is to make
their offerings transcendent—physically beautiful and
emotionally compelling."
Pink's take is that process work, typically done by MBAs has
been offshored, outsourced and computerised. our assertion, at
2thinknow, is that we are about to enter the Creative
The reality is Pink, like Gladwell's Tipping Point and
established business writers like Charles handy, are writing
ahead of the curve of what is actually happening in business.
It's widely documented that 2thinknow disagree with the
pre-text of Florida work that innovation is driven purely by
technology, and tolerance
This is not unusual... many lasting good ideas raised in the
80s by doyen of strategy Michael Porter, or 90s
Who are 2thinknow, and why should I care?
and 2thinknow, are thought-leaders in this space
2thinknow offer you, your city and organisation numerous
services to help achieve these aims.
So I think 2thinknow, is a great idea, how do I get in?
Well we practise the ideas we consult, like the Collaboration
Organization, and Enterprise 2.0, and we believe in the Creative
Generation.
But the great thing about creative people, is that there are
so many. Sure
Global Trends
Our flagship book: Global Innovation Review, detailing global
trends
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