A logical model to build your organization’s innovation.

Innovation Definition | Innovation Process

Logical model of Innovation

The innovation process starts from the right definition.

“Structured change to benefit stakeholders.”

— 2thinknow Innovation Definition 2.4.

This is based on a complete study of 500 years of successful innovations from Gutenberg to iPads. Our analysts compared innovations across all cultures from Asia to Mid-East to Europe and Americas. When understood, this definition can be used to model innovation as a process for entities of all sizes.

Quoting this definition. You may quote or use this definitions in your presentations. To do so, please attribute to ‘2thinknow innovation definition 2.4’.

Here’s how we have ‘versioned’ innovation at 2thinknow:


Discussed 1.0.

We posted the idea of innovation as change for the greater good in 2007, picked up in Fast Company and Technorati.

Global innovation review

Tested 2.0.

We visited cities and discussed how to define social innovation, and the ‘good we do’. We published our new definition in Global Innovation Review 2007 as a “change to benefit and advance mankind or civilization”.

Innovation case study

Case-studied 2.4.

In 2010, we reviewed and condensed the definition to focus on the innovation process and its economic outcomes. And adapted the definition through feedback from training.

Innovation repeatable process

At 2thinknow, we make innovation a repeatable process.

2thinknow modeled the innovation process based on a study of over 500 years of innovation history, across multiple locations and cultures. Uniquely, our model is forward and backward compatible.

All innovations can be explained as a process using 2thinknow models. Our customers have implemented innovations worth millions of dollars using 2thinknow models.

Customers access these models in training, consulting or analysis. These customers include leading corporations in FMCG, tech, banks, insurance and governments globally. 2thinknow models have been applied by customers mainly in Asia, USA, Canada, Europe, and Mid-East.


To access our models, select an Innovation Program in your sector for many choices.

Or select one of our services like training for a single capability.