ONLINE News Release: 5th May,
2007
Fried chicken isn't innovation,
technology isn't innovation - Response to Londoners and Online
Blog controversy.
Innovator-In-Chief, Hire,
requests end to "no more fried chicken innovation", says "try
Tuscan lasagne innovation instead"
PARIS, France, EU - 5th may, 20.00 CET -- Hire
announced today his "No-fried-chicken-manifesto of innovation".
Hire declared, "I am committed to a Global Innovation
Conversation, focussed on art culture, and creativity; not just
a culture of developing technologies that end up being used to
kill & fry a chicken for the maximum output of nuggets."
Earlier similar comments from the web were recently picked-up
voted on online in popular blog destinations like
Technorati &
Fast Company.
This was in response to accusation from numerous irate people
(mostly verbally, but
including one in comments posted online here) that cities
such as London are more innovative, because they can
raise a lot of capital.
 "Access
to Markets, and implementing innovation are a part of the
puzzle, to have a genuine innovation, creators have to be
inspired first. otherwise it's more fried chicken innovation --
useless and fattening.", Christopher Hire,
innovator-In-Chief of 2thinknow(tm) stated earlier today, from
Paris, France. "Top-notch Londoners are leaving in droves, as
London acquires a 'Pounds-buy-culture' mentality."
Hire stated "It is necessary to be inspired in order to
innovate. Food can be inspiring (lasagne by a Tuscan chef in
Rome), art can be inspiring, nature can be inspiring, but
creating poor 'slapped' together food like nuggets is never
inspiring. Inspiration is the over-looked component. All great
innovations were inspired by something, often cultural or
artistic."
Hire stated (posted earlier on
2thinknow.com and in his
Global Innovation Log) that: "Innovation is NOT just
change. If it was just change, then any change would be good. We
have to act for the better of society in making changes."
In discussing London, Hire became animated and said "Look,
London is a city that is far less inspiring than Paris, Rome,
Vienna or Melbourne, or even the much less known food of say
Edinburgh or Leipzig. And London food is over-priced for
anything remotely close to world-class. Vienna has world class
in it's coffee shops, add the weather, the lack of social
interaction, and London is one of the least inspiring cities at
current, although that may change."
"We like Leipzig and Prague, they have a real 'buzz' for
creativity. Emerging Eastern Europe is the big story for me, not
Indo-China, nor the UK."
"Inspiring culture is part of the global innovation
conversation debate we are seeking, which currently is not
showing the other side of the story. Technology can be an
innovative piece, but it is not the whole puzzle."
The
Global Innovation Review 2007 (www.2thinknow.com/gir/)
scored Vienna a 28, Boston 27, Paris 26, and Melbourne 23.
London scored a 21, below many key European cities, and it's
former colonies. London's poor showing was for inspiration and
implementation assessment, in this current year's review.
The Global Innovation Review 2007, being shipped in
May 2007, ranked the global innovation cities based on ability
to inspire innovation, ability to implement locally and
access to markets to commercialise innovation. This is
typified by these cities as Global Innovation hubs.
Hire's model was derived from observation in each city, and
working for 350 mostly big-name organisations like Kellogg's,
Zurich, Catholic Church, Pfizer, Australian government,
Australian banks and insurers, as a consultant/executive
trainer. When in these organizations, Hire noted that:
"Small flexible teams caused good innovation, as opposed
to the 'train-wreck' top-down projects.", Hire noted. "I
termed this innovation pockets, and it was directly based on all
the successful and beneficial change, I had seen implemented for
the good of the organisations".
"There are two parts to creating contagious innovation,
that moves forward on its own. One is conditions for
inspiration, implementation and market access, but also small
pockets, teams and individuals to create the innovation."
Hire said again, "Fried chicken innovation is just more
technology-driven change, not a positive force in society. It's
healthy to argue about what outcomes we want, but they should be
good outcomes, in the end."
CONTACT:
Contact the author: Christopher
Hire
Innovator-In-Chief
media@2thinknow.com
+61 130 076 8176
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