Data granularity. Why it matters.
Most data is collected and extrapolated beyond the needs of the application. This results in bad data, misleading data and at worse unusuable data. The analysts who do this – many and varied – hold a McDonalds view of data – more data calories are better.
Yet by defining data granularity, 2thinknow analysts can focus on the
> Read more Why How you Measure Data Matters…
Usable Insight (UI) is what 2thinknow call actionable innovation that you can implement leading to economic benefit. There is no point generating ideas that you can’t implement – and this is integrated in
> Read more Usable Insight

The original 2007 Innovation analysis of Innovation Cities, that called for a redefintion of an arts-centric, local economic culture – and warned of the dangers of the current path (prior to the
> Read more Global Innovation Review 2007 Annual